WTF???

So there we were, coming back to work after a delicious lunch at the pizza buffet, and we notice a large orange box sticking out of the trunk of a car. But there's something different about this box. We looked closer:
Yes indeed, that is a picture of Kirk Cameron of "Growning Pains" fame, circa 1985.

And to top it off, though the box looks old and beat-up, the picture looks brand new. As I said..."WTF"??????